All great things are designed
World class product leaders understand ongoing success is the result of a product organization intentionally designed.
Product Org DNA is a coaching group that helps product leaders better understand the critical, yet often intangible, characteristics of their organization.
Through the use of a proprietary assessment tool, we uncover objective insights around your organization’s operations and culture that will enable transformative change.​​
How does your organization gauge the efficiency of its operations, the effectiveness of inter-team collaboration, or the very culture that defines it? These concepts can feel abstract, yet friction in any one of these areas has tangible consequences.
This specific blend of skills, practices, and cultural norms are the “Product DNA” of an organization. The strength of your organization’s Product DNA will dictate its behavior and ultimately drive the org towards success or failure in an ever-changing competitive landscape.
At Product Org DNA, we help product leaders intentionally design their organizations to maximize their strengths by performing an unbiased analysis on the current reality of their org.
That data provides a baseline from which leaders can continuously measure against as changes are made to address opportunities revealed by the assessment. It also provides a way to benchmark against the results of other orgs, therefore adding perspective that can not be gained through internal assessments alone.
Interested to learn more? Please reach out to us for further details on our comprehensive assessment. Discover what we measure and how we apply these insights to benefit your organization.
Product Coaching Support
We partner with a network of Product Coaches who provide customized consulting services to help you optimize your product organization. Your Product Coach will work with you to analyze your data and provide findings to help you make informed decisions. Let us be a part of your journey to take your business to new heights. If you are a Product Coach, please inquire about partnership options through our contact form here.
About Us
Product Org DNA is led by David Miller and Amanda Seiken. We’re a Product Director (David) and an Engineering Director (Amanda) pair who became fascinated with the challenges and opportunities that modern product organizations face, so we built the tools and programs that we always wanted. Learn more about us here or book a 30 minute consultation.
Engineering focused
Measure your org the same way you measure and monitor your product.
The Product Org DNA assessment can be conducted on a periodic basis to ensure that you collect standardized data at regular intervals. Instrument your org the same way you instrument your product. Collect data, analyze the information, and discover valuable insights.
Product org insights
Assess the current state of your organization and start connecting the dots to reveal hidden dependencies, latent opportunities, and solutions to your most challenging issues. Let us guide you in uncovering the insights needed to drive meaningful progress.
Our program emphasizes the pivotal role of engineering as the driving force behind business outcomes. By focusing on this core element, we provide a detailed, context-driven understanding of how to ensure engineering is seamlessly integrated with the rest of the product team for cohesive, efficient operations.
Elevate your org
Apply the insights from your assessment to develop informed strategies for change management. Ensure your organization continues to evolve in the right direction, adapting to new challenges and opportunities with precision.